Author: Paul Newton, Tom Maurice
School/Directorate/Research Institute: Marketing and Communications
Abstract: Social media has changed. So far in 2018 we have seen organic Facebook and Snapchat reach decline, Instagram stories become even more important, and the benefits of a 'mobile first' social approach. Paul and Tom (MAC) will talk about the latest developments in their world of social, and how colleagues can get the best communications results from their social media presence.
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